When Jessica Groves went on her first date with new flavour of the month James, the intention was simply have a yarn over a few glasses of wine.
Never underestimate the significance of a glass of wine!
Fast forward seven years and now into a slightly more serious relationship with two kids in tow, Jessica is now creating the narrative and communicating the stories for James’ family business, the Stapleton’s Montara Wines.
Following an early career showing creative flair blending tones as a colourist in the hair styling sector, Jessica attained a Diploma of Marketing at Southbank Institute of Technology and landed an online marketing role with the Ray White Real Estate Group. A role which enabled her to develop her technical and strategic skills in the highly demanding digital marketing and business development areas.
Family businesses are ubiquitous in the Australian wine industry, so it was a logical and natural progression for Jessica to bring her marketing skills and customer service experience into the Stapleton business.
On joining Montara Wines in 2015, like so many others visiting the winery, her first stop was – the cellar door. As Cellar Door manager, she acquired a strong understanding of the business from the ground up. She still greatly values the opportunity this presented to engage with customers directly, espouse the attributes of each blend and create a memorable experience for visitors.
As Marketing Manager, Jessica is now based in the Melbourne office with a broad portfolio of responsibilities covering both trade and consumer marketing and engagement.
Wherever it may be, Jess is found engaging with people and informing about all of the wines, the vineyard, property, and history.
Reflecting on that now, seemingly significant, glass of wine some 7 years ago, Jessica says….. never miss a chance to catch up over a glass of wine…. preferably Montara!